Brighthouse Finds a New Way to Operate
BrightHouse Electricals the nationwide retail store specialising in the sale of home electronic and domestic appliances, household furniture and related products is proud of its links with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make kids with serious illnesses dreams comes true, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last four years they have received support from a number of companies including British Airways and clothing outlet Next. Last year BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
One of the most commonly observed things recently is that one of the highest growth areas of lending is ‘buy now pay later’ finance available on the high street such as BrightHouse. People making use of low or no interest offers are spending their money prudently and making their cash go further by spreading the cost of procely essentials such as sofas and white goods over a period of time. With the downturn in high-street spending, it seems that every store is getting in on the act and offering tempting finance deals.
BrightHouse was spun off from Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It earned infamy for very high APRs and expensive mandatory extra cover. Nowthe retailer is on the front foot, trying to clean up both its stores and its reputation as it embarks on a very important growth programme. It plans to open 21 branches next year and estimates that there is room for at least 600.
It’s important that Brighthouse bare in mind that credit card companies have come under fire recently for some of the extortionate interest rates and tricks employed to suck every last penny out of their customers. Brighthouse do not want to be percieved as doing the same thing. The internet has given credit card companies a new challenge to deal with as customers now have much better knowledge of different rates and charges and can very easily and quickly find the best deal, you no longer have to have the business acumen of a top financier to avoid such pitfalls.
