How Xavier Buyse Thinks the Industry Will Evolve
It is claimed by people such as Xavier J. Buyse Consejero Delegado at ADS Media that in the mobile ad industry that level of funds pouring in is now developing much more rapidly than anyone thought it would and could be due to the fact businesses admire the way in which such a medium pin points people resulting in a rapid return on money invested. Noting that Apple’s iPhone has had a significant influence on the mobile marketing and advertising market is an understatement, according to industry heads.
It has taken hardly any time at all and Apple has sold thirty million iPhones. There is coming up to 100k applications in the iTunes store and people have downloaded over 1.8 billion of them, creating the perfect foundations for marketers and advertisers. There is very little transparency in the mobile industry and a far cry from the transparency enjoyed by the advertising industry. What is funny is that it is the power of directly communicating with the consumer that is attracting the brands to an industry that fails to communicate.
Mr. Xavier Buyse CEO acknowledges that while 30 million iPhones is still a tiny proportion of the total number of handsets out there, the fact that Apple has been able to capture the consumer imagination is an invaluable tool to raise awareness about the mobile Web and mobile apps, both priceless platforms for brand advertisers. These milestones are significant in seeing that an increasing amount of consumers are purchasing phones with the expectation that there phone will be able to access the internet.
Marketing on the phones of today is in for a prosperous future; a fact which has not missed CEO of ADS Media Xavier Buyse forecasting all the way to 2014, and the mobile advertising industry is expected to develop by the tune of $2 bn per year. Mobile advertising has shown impressive steady growth throughout 2008, and 2009 so far in a market which is becoming generally not a great place to be. The mobile device has become a tool we cannot live without and the way it can satisfy peoples growing demands for beiong able to access things and information on the go has lured in mobile advertisers.
It could be argued that some forecasts on how the market will explode have been over the top, but the mobile device space has arguably under-delivered. That said, without the former, mobile marketing would not have had the chance it is now enjoying. Riding out the global recession will be the priority for a significant number of companies, though mass consolidation will be likely to occur at some point.
