Xavier Buyse Reaps the Rewards of ROI
With the announcement that Google will shortly be buying mobile ad company Admob things could really get competitive in the mobile ad market, with Google as did Xavier Buyse from ADS Media clearly noticing an opportunity which cannot be missed. The development of this industry is also reflected in the expanding space for devices which are operated via a touch screen which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outperformed every other phone in the industry with its flawless design and easy to use interface. In such a quickly developing space though there is nothing to say that this trend will carry on as other companies see the opportunity to carve themselves a piece of the pie.
Advertising has long been a sort of mysterious art with a murky ROI, and for a simple reason: It’s very hard for a client to determine who it is who actually views their adverts, let alone whether the ads influence anyone. Even though companies spend a third of a trillion dollars a year on marketing, those adverts more often than not end up being irrelevant to the people who see them. On average, Americans are subject to some three thousand basically random sales pitches every day. Two-thirds of people surveyed in a huge case study said they felt “constantly bombarded” by ads, and many said the ads they see have little or no engagement value. It’s no surprise then that so many consumers hate and ignore advertising, and so many companies feel hesitant about spending in serious campaigns.
The World Wide Web has begun to change all that. The ability to gauge the reach of an advert simply by calculating how many people click on it, and to link advertisements to search-engine results, in large part drove Internet advertising to $9.6 billion in 2004, a 33% jump from 2004. Advertising on mobile devices is in for a prosperous future; a fact which has not missed ADS Media’s CEO Xavier Buyse moving on a few years to 2014, and the mobile marketing market is forecast to grow a staggering $2 billion per annum. Mobile marketing has shown impressive steady growth through all of 2008, and 2009 so far in an overall declining advertising market.
